Numerous new cars will be unveiled at this year's New York Auto Show, but we can already reveal the venue's main attraction: the all-new Dodge Viper. Except it won't be a Dodge at all.
When it debuts, the Viper will be the flagship model for the new SRT (Street and Racing Technology) brand, which has evolved from being an in-house tuning division to its own entity, headed by Chrysler design boss Ralph Gilles. Other models in the brand include SRT performance versions of the Challenger, Charger, Chrysler 300 and Jeep Grand Cherokee.
Demand for the new American sports car will be significant and so as to reward loyalty Chrysler has decided to limit the few thousand first year units to only Viper owners and members of the Viper owner's club.
More: 2013 Dodge Viper to Headline NY Auto Show