The other thing is they royally royally royally fucked up marketing and promotion for the Gen V.... I don't think anyone in that division went to marketing 101 classes. I remember the Miami auto show down here just as the Gen V was launching, they had one there, like right next to if I recall a pos Dodge Avenger like it was just some plebian car, no reps to promote it, no special display nothing. Meanwhile the Durango had a completely ropped off and crazy promotion spinning platform with girl reps talking about it non stop all night. Viper just sat there like it was nothing, and doors were locked... the only vehicle there that night that you couldn't open and sit in. If you went up to the Viper, nobody came up to you, go up to the Avenger or other pos Chrylser and a rep would come running over to talk about the car blah blah blah. Tons of money at that show, outside parking lot was covered in Bentleys, exotics, sports cars etc.... perfect place to promote the Viper... nope. Chevy on the other hand had two crazy displays for the C7 including one as you were walking in.
Or lets send in cars for mag testing, with parts falling off... and mismatched worn tires