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Dodge Viper RT/10 (Roadster)

Team Viper's primary goal was a vehicle that concentrated on performance above all else. Their benchmark: to go from 0 to 100 back to 0 in under 15 seconds.

The first result was a show car, which appeared on January 4, 1989 at the North American International Auto Show in Detroit to test public reaction; orders began to flow before the show ended, and the "go" was given.

Chrysler decided to use the Viper RT/10 to test its new platform team concept, taken from Honda's process. An independent cross-functional team was created, making its own rules and creating its own supplier base. The team leader sifted through scores of volunteers to find appropriate people. Team Viper began three years of intensive, often around-the-clock operations that stretched from Italy, where the aluminum engine block was perfected -- to the race tracks at Nelson Ledges and Road Atlanta, where they fine-tuned the chassis and powertrain. Team members worked closely with major automotive suppliers to develop unique components for the Viper RT/10 which would withstand the tremendous stresses associated with high-performance driving. For Chrysler, the Viper itself was considerably less important than the lessons learned in the platform teams, which would soon create in rapid succession the LH (Intrepid), PL (Neon), Clouds (Stratus), new minivans, new Ram, Prowler, and more.