January 21st, 2013, 10:44 AM
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2013 SRT Viper Production Weeks Behind Schedule
Quote:
With all the hype around the 2013 SRT Viper, it might be surprising how little coverage the car’s delayed arrival is getting.
“I apologized to our dealer base,” SRT CEO Ralph Gilles said to the Detroit Free Press. “We are just holding ourselves to a higher standard.”
Delivery was originally expected to begin by the end of December, but that hasn’t turned out to be the case. Instead, the anticipated return is looking more likely to happen in mid-February.
“To say it bluntly, the old Chrysler would have shipped them out already,” Gilles said. “It’s really a hand-made car, so it takes a little finesse to get everything perfect.”
According to the Detroit newspaper, Chrysler plans to build 1,600 Vipers this year, 800 of which are already spoken for. The books are closed on the scheduled other half until February, at which point the brand will re-open registration for dealers — probably to preempt possible hiccups in selling the high-end car.
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Read the complete 2013 SRT Viper production delay story at AutoGuide.com.
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