I remember the first time I went into a Ferrari dealership I was really surprised how nice they were. I expected them to have their noses in the air and not speak to me, but they were the friendliest dealers I ever spoke with. I think I pulled up to the dealership in a pretty crappy car too. Very pretty cars, but Ferrari's aren't my thing (too expensive for the performance) - I am a cheapo and the Viper is a steal.