Numerous new cars will be unveiled at this year's New York Auto Show, but we can already reveal the venue's main attraction: the all-new Dodge Viper. Except it won't be a Dodge at all.
When it debuts, the Viper will be the flagship model for the new SRT (Street and Racing Technology) brand, which has evolved from being an in-house tuning division to its own entity, headed by Chrysler design boss Ralph Gilles. Other models in the brand include SRT performance versions of the Challenger, Charger, Chrysler 300 and Jeep Grand Cherokee.
Demand for the new American sports car will be significant and so as to reward loyalty Chrysler has decided to limit the few thousand first year units to only Viper owners and members of the Viper owner's club.
Numerous new cars will be unveiled at this year’s New York Auto Show, but we can already reveal the venue’s main attraction: the all-new Dodge Viper. Except it won’t be a Dodge at all.
When it debuts, the Viper will be the flagship model for the new SRT (Street and Racing Technology) brand, which has evolved from being an in-house tuning division to its own entity, headed by Chrysler design boss Ralph Gilles. Other models in the brand include SRT performance versions of the Challenger, Charger, Chrysler 300 and Jeep Grand Cherokee.
Demand for the new American sports car will be significant and so as to reward loyalty Chrysler has decided to limit the few thousand first year units to only Viper owners and members of the Viper owners’s club.
The 2013 Viper SRT is already high in demand and it's not on the market yet. If you're one of the many who can't wait to buy one, you may be out of luck unless, that is, you already own a Viper or belong to the Viper Club of America.
Word on the street is that first dibs for the 2013 Viper SRT will go to existing owners and no, you can't rush out and buy any old Viper after reading this post in hopes you'll get on the list. The honor of owning the initial deliveries of the 2013 Viper SRT will go to members of the Viper Club of America. There is no confirmation, but potential purchasers will probably be decided by a lottery comprised of interested members.
The original Viper was produced for 18 years, but in 2010 Chrysler shut down production due to finances and revised safety regulations. The 2013 Viper SRT will make its official debut at the New York Auto Show in April.
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